Search Engine Marketing (SEM) involves the promotion of websites by increasing their visibility on search engine result pages; such as Google, Yahoo and Bing. Search Engine Optimisation (SEO) is just one way of lifting your website page ranking so that your company shows up higher on the results page.
VOLOM works with best-in-the-industry partners to implement tactics that produce measurable results. These tactics include:
Keyword research and analysis – this involves finding what words, or combination of words your audience will use to find someone offering the services you provide website saturation and popularity – search engines use various techniques to identify and rank websites. VOLOM will help you populate your website with the right keywords (optimising content) and include links, among other tactics to help your website to rank more highly with search engines – so your business is more likely to appear on the first page of search results – this is organic search back end tools – analytics and other monitoring tools help us to identify what is working (or not working) to generate traffic to your site. We can also track what people do on your site when they visit, so that we can develop effective solutions to maximise your online performance. Paid inclusion (or search) – search engine companies allow businesses to pay for the inclusion of their website at the top of results pages in a ‘sponsored’ section.
Whatever your requirements, we’ll work with you to develop a solution that fits your budget, effectively targets your audience and increases the effectiveness of your website.